How To Upload Images To Mailchimp

Image Recommendations for Content Blocks

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Before you lot upload your images to Mailchimp, check out these image recommendations to ensure they'll look great. Our recommendations are based on the type of content block you're using in your email entrada or landing folio.

In this article, yous'll learn about our recommendations for images in Epitome, Image Carte, and Paradigm + Text content blocks.

General tips for images

Here are some general tips for your images.

Format
When you save images, use PNG, JPG, or GIF format. You tin can apply PNG format if yous need to retain transparency.
Color Fashion or Profile
Colors used online are different from those used in print, so it's of import to make sure the colors in your images are prepare correctly. Web images should be saved with the RGB colour contour or style. CMYK, which is what designers use for print, doesn't render accurately online and can sometimes break your embedded image.
Alt Text
It's a adept idea to add together alt text to your images. Alt text is essential for accessibility and for viewers who might have trouble downloading your images. It can too assistance with search engine optimization for your landing pages.
High-Definition Screens
Many smartphones, tablets, and laptops characteristic high-definition screens, such as retina displays, that offering a higher ratio of pixels per inch. This means that some images may appear fuzzy on these displays. To brand sure your images announced conspicuously on all screens, you can use a higher resolution photo in an Image content block, and constrain the dimensions.
File Size
It'southward best to avert overly large images, both in file size and pixel dimensions. We recommend a maximum file size of 1MB for images. 72 DPI is mostly sufficient for the web, but isn't required. We don't recommend uploading images that are significantly larger than your content surface area or template.
Image Size
Emails and landing pages have a express amount of width for images. Although Mailchimp volition try to automatically size images to fit into an email, very big images tin cause slow loading times or clip your emails. The following sections recommend epitome widths that will all-time fit in a section.

Image sizes for emails

Mailchimp'south email templates are 600 pixels wide, and then it's all-time to size your images with that maximum width in mind.

Image size recommendations vary based on the number of columns in your email template.

Columns	Recommended Image Width
Full-width section images	564px
ii cavalcade section images	264px
3 column section images	164px

Sizing can likewise vary depending on the type of content block y'all're working with. Hither are our size recommendations for images in the Image, Prototype Menu, Image + Text, and Image Grouping content blocks in your email entrada.

Prototype

Content Block Settings	Recommended Image Width
Margin set edge to border	564px

Image carte du jour

Content Cake Settings	Recommended Image Width
Margins prepare edge to edge	564px
Margins non ready edge to edge	528px

Image + text

Content Block Settings	Recommended Image Width
Left or right aligned with one-third caption width	352px
Left or right aligned with half explanation width	264px
Left or correct aligned with two-thirds caption width	176px
Left or right aligned with three-quarters caption width	132px

Prototype group

If you add together Image Group blocks to a multi-cavalcade department, brand sure smaller images are clear enough for your recipients to see.

Content Block Settings	Recommended Prototype Width
Full-width images	564px
2 Column section images	264px

Image sizes for landing pages

Mailchimp'southward landing pages come in a variety of widths, so the ideal epitome size depends on the width you choose. Before you upload your images to Mailchimp, scale them to the size they demand to exist to eliminate unneeded pixels.

If you set the width of your landing page at 100% images can announced differently depending on the screen resolution of the person viewing your landing page. In this case, we recommend you apply larger images. Only information technology's of import to go along in mind that larger images tin slow down your landing folio.

Here are our size recommendations for images in the Prototype, Image Card, Image + Text, and Image Group content blocks in your landing page.

Image

Page Width	Recommended Prototype Width
780px	564px
960px	924px
1224px	924px
1332px	1188px

Image card

Page Width	Content Block Settings	Recommended Image Width
780px	Margins set edge to edge	744px
780px	Margins not set edge to edge	708px
960px	Margin set edge to edge	924px
960px	Margins not set up border to edge	888px
1224px	Margins set edge to edge	924px
1224px	Margins not gear up border to edge	888px
1332px	Margins set border to edge	1188px
1332px	Margins non ready border to edge	1152px

Image + text

Page Width	Content Block Settings	Recommended Image Width
780px	Left or right aligned, with i-tertiary caption width	515px
780px	Left or correct aligned, with half caption width	363px
780px	Left or right aligned, with 2-thirds caption width	211px
780px	Left or right aligned, with three-quarters caption width	173px
960px	Left or right aligned, with one-tertiary caption width	642px
960px	Left or right aligned, with half explanation width	453px
960px	Left or right aligned, with ii-thirds caption width	265px
960px	Left or right aligned, with iii-quarters caption width	218px
1224px	Left or right aligned, with 1-third caption width	642px
1224px	Left or correct aligned, with half caption width	453px
1224px	Left or right aligned, with ii-thirds caption width	265px
1224px	Left or right aligned, with three-quarters caption width	218px
1332px	Left or right aligned, with i-third caption width	827px
1332px	Left or right aligned, with half explanation width	585px
1332px	Left or right aligned, with two-thirds explanation width	344px
1332px	Left or right aligned, with three-quarters caption width	284px

Image group

Folio Width	Content Block Settings	Recommended Image Width
780px	Full-width images	744px
780px	ii column department images	363px
960px	Full-width images	924px
960px	2 column section images	453px
1224px	Full-width images	924px
1224px	2 column section images	453px
1332px	Full-width images	1188px
1332px	ii column department images	585px

Adjust the Landing Page Width

To adjust the page width of your landing page, follow these steps.

Click Campaigns.
Click All campaigns.
If y'all have more than 1 audition, click the Current audience drop-down and choose the one associated with your landing page.
Click the draft landing page you want to work with.
Click the Style tab.
Click Page.
In the Folio Container Style section cull a width.
Click Relieve.

Background images on landing pages

Larger background images will expect cleaner on larger screens, only nosotros recommend keeping images between 1500 and 2500 pixels wide. The recommended paradigm height depends on how much content you've got in your landing page, but it's important to keep in mind that larger images can ho-hum down your folio.